ATEA
JANUARY 2023
COMMERCIAL
Nobody makes statues of IT consultants, so ATEA decided to do it themselves. Together with the agency Trigger, we documented the process where hundreds of photos of employees were analyzed using artificial intelligence to recreate an average model of the IT consultant. This model was then used as the basis for 3D printing, resulting in a unique statue that represents the IT profession. The project combines technology, creativity and humor, and shows how data-driven tools can be used to highlight the people behind the screens.
Director Anders Øvergaard ⚹ Producer Morten Rustad ⚹ Photography Mathias Lien ⚹ Additional photography Kim Groustra ⚹ Sound Marius Ytterdal ⚹ Editor Juni Marie Benjaminsen ⚹ Grade Morten Rustad ⚹ Agency Trigger
