Auk - How to Coriander
MARCH 2025
COMMERCIAL
Auk wanted to make a video that shows how easy it is to grow coriander with the auk. We wanted to give the seed the main role, and therefore had the idea to create a miniature version of Auk's general manager, Didrik, and place him in the pot with the seed. To achieve this, we first scanned the seed itself and created a complete 3D model of the auk. Then we filmed Didrik in the studio, and with the help of VFX we placed him in the soil next to the seed. The result is a playful and visually engaging video that combines humor, creativity and allows you to get extra close to the product.
Directed by Anders Øvergaard ⚹ Photography & VFX Morten Rustad ⚹ Sound by Kim Groustra ⚹ Clip Anders Øvergaard & Emma Lun ⚹ Graphics Emma Lun ⚹ Grade Juni Marie Benjaminsen ⚹ Sound mix Kim Groustra
