Li & Fjell

We produced an advertising campaign for the outdoor brand Li & Fjell for their Oslomarka collection. The entire project centers around the feeling of being outdoors and the joy it brings. To capture that atmosphere, we went out into Østmarka and were inspired by fishing, hiking, camping and small breaks that occur completely by themselves. At the same time, we wanted to take this into a new universe. Therefore, we brought these moments back to the studio, where we recreated them in a stylized form. This is how a meeting between real outdoor life and controlled studio surroundings arose, a small piece of the forest transported into the studio. The result was a video and image campaign that invites the audience to experience a little of the same good feeling of being out in the field.