Tøyen Bee & Bee

JANUARY 2025

COMMERCIAL

In the middle of Tøyen there is an insect hotel, created in collaboration between Atea in collaboration with IBM and the Natural History Museum. They wanted a commercial that highlights the importance of taking care of our insects. We wanted to get up close to the insects with the camera, and to give the audience a completely new experience, we scanned the entire insect hotel and recreated it in 3D. This made it possible to "fly in" with the bees and experience the world from their perspective. The film shows how their insect hotel is used for valuable research that can contribute to a more sustainable future.

Director Mathias Lien ⚹ Photography Mathias Lien ⚹ VFX Morten Rustad ⚹ Sound Kim Groustra ⚹ Editors Anders Øvergaard & Juni Marie Benjaminsen ⚹ Grade Juni Marie Benjaminsen

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