Viltrox 85mm EVO
OCTOBER 2025
COMMERCIAL
Viltrox launched their latest 85mm lens, the EVO. In this regard, they wanted a promo film with a more personal expression and a film that not only presents their latest product, but also shows how creative tools evolve over time, and how the EVO lens is a natural next step in this evolution. The result was a journey through the evolution of human ability to capture the world around us, from cave engravings, to paintings and now, photography through the EVO lens. We wanted to highlight the relationship between creator and tool, and show why this lens is built for today’s and tomorrow’s image creators.
Producer Morten Rustad ⚹ Direction & Photography Mathias Lien ⚹ Editing & Grading Juni Marie Benjaminsen ⚹ Coordinator Kim Groustra ⚹ VFX Morten Rustad & Mathias Lien ⚹ Actors Ingeborg Knøsen, Jan Marcinek, Telma Magnúsdóttir & Eva Carina Grøtvedt Løken ⚹ Hair & Makeup Celin Aydin ⚹ Production Assistant Mathias Fottland, Emma Lun & Frida Kyte Sollid
